Privacy Policy

Privacy Policy

Automotive Equipment Solutions UK Ltd (AES UK)
Last updated: [Insert Date]

Automotive Equipment Solutions UK Ltd (“AES UK”, “we”, “us”, “our”) is committed to protecting your privacy and handling personal data responsibly.

This Privacy Policy explains what personal data we collect, how we use it, how we store it, and your rights under UK data protection law.

1. Who We Are

Company name: Automotive Equipment Solutions UK Ltd
Website: www.aesuk.com
Email: info@aesuk.com
Phone: 01904 460 581
Address:
Automotive Equipment Solutions UK Ltd
Unit 2 Cropton Court, Cropton Road
Northminster Business Park, Upper Poppleton
York, YO26 6BN

For the purposes of UK data protection law, AES UK is the “data controller” of your personal data.

2. What Information We Collect

We may collect and process the following categories of personal data:

a) Information you provide to us

When you contact us, request a callback, request a quote, book a demo, or fill in a form, you may provide:

• Name
• Company name
• Job title / role
• Email address
• Phone number
• Site/workshop location details
• Details about the equipment or service you are interested in
• Any message or notes included in your enquiry

b) Information collected automatically

When you browse our website, we may collect information such as:

• IP address
• Browser type and device information
• Pages visited and time spent on the site
• Referral source (how you arrived at the site)
• Approximate location (city/region)

This data may be collected using cookies and similar technologies.

3. How We Use Your Information

We use your personal data to:

• Respond to enquiries and provide requested information
• Provide quotes, proposals, and product recommendations
• Arrange demonstrations, site visits, installs, calibration, servicing, or training
• Manage customer relationships and after-sales support
• Improve our website, products, and customer experience
• Understand website usage through analytics
• Measure marketing performance and improve advertising effectiveness

4. Lawful Basis for Processing

We process your personal data under the following lawful bases:

• Legitimate interests – to respond to enquiries, operate our business, and improve our services
• Contract – where processing is needed to supply products or services
• Consent – where required (for example, certain cookies or marketing preferences)
• Legal obligation – where we must retain data for legal, tax, or regulatory reasons

5. Marketing Communications

We may contact you by phone or email in response to an enquiry you have made.

Where we send marketing communications, you can opt out at any time by:

• Clicking unsubscribe (where available), or
• Emailing us at info@aesuk.com

We do not sell your personal data.

6. Cookies and Website Tracking

We use cookies and similar technologies to:

• Ensure the website functions correctly
• Improve performance and user experience
• Understand how visitors use the website
• Measure and improve advertising performance

For more information, see our Cookie Policy.

7. Sharing Your Data

We only share personal data where it is necessary, such as with:

• Website hosting and technical service providers
• Analytics and marketing platforms
• Customer relationship management systems
• Delivery partners or suppliers (where required to fulfil orders)

We ensure any third parties we work with handle data securely and lawfully.

8. Data Security

We take appropriate technical and organisational measures to protect personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

9. Data Retention

We keep personal data only as long as necessary for the purposes set out in this policy, including legal and accounting requirements.

10. Your Rights

You have rights under UK GDPR, including:

• The right to access your personal data
• The right to correct inaccurate data
• The right to request deletion of your data
• The right to restrict processing
• The right to object to processing
• The right to withdraw consent (where consent is used)

To exercise your rights, contact info@aesuk.com.

11. Complaints

If you have concerns, please contact us and we’ll try to resolve them.

You may also complain to the UK Information Commissioner’s Office (ICO):
www.ico.org.uk

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be published on this page with a new “Last updated” date.